Legal

Privacy Policy

Last Updated: February 4, 2025

Introduction

US Home Portal values privacy and protects personal information provided by users. This policy explains our information collection, use, disclosure, and protection practices, and outlines your rights under the California Consumer Privacy Act (CCPA). By using our website or services, you agree to these practices.

1. Information We Collect

A. Personal Information

Name
Email address
Phone number
Address
Voluntary information (household income, mortgage preferences)

B. Usage Data

IP address
Browser type and version
Device information
Pages visited
Visit timing and dates
Referring website

C. Cookies and Tracking Technologies

The site uses cookies and similar technologies to enhance user experience. Users can manage preferences through browser settings.

2. How We Use Your Information

Connect users with licensed mortgage professionals
Respond to inquiries and provide support
Personalize experiences and improve services
Send communications including marketing emails (opt-out available)
Analyze usage and trends
Meet legal and regulatory obligations

3. SMS/Text Messaging Communications

You will only receive text messages from US Home Portal if you have explicitly opted in to our SMS program, such as by checking a dedicated consent checkbox on our web forms. We maintain timestamped records of all opt-in actions and comply with the Telephone Consumer Protection Act (TCPA).

Message frequency varies based on your interactions with our business.
Message and data rates may apply.
Text STOP to the number that messaged you to cancel at any time; opt-out requests are processed immediately and you will receive a final confirmation message.
Reply HELP for assistance during regular business hours.
Our SMS program works with all major U.S. wireless carriers, including AT&T, T-Mobile, Verizon, Sprint, and most regional carriers. Carriers are not liable for delayed or undelivered messages.

4. How We Share Your Information

A. With Licensed Mortgage Professionals

Information is shared to connect users with relevant services.

B. With Service Providers

Third-party vendors providing IT support and analytics services receive information.

C. As Required by Law

Disclosure occurs when legally mandated.

D. In Business Transfers

Information may transfer during mergers, acquisitions, or asset sales. Personal information is not sold as defined by CCPA.

E. Text Messaging Opt-In Data

We do not share customer opt-in information, including phone numbers and consent records, with any affiliates or third parties for marketing or promotional purposes. No mobile information will be shared with third parties/affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, except SMS aggregators and service providers as necessary to deliver the messages you requested.

5. Your California Privacy Rights (CCPA)

California residents have the following rights:

A. Right to Know

Request categories and specific personal information collected, used, and shared.

B. Right to Delete

Request deletion of collected personal information (subject to exceptions).

C. Right to Opt-Out

Opt out of personal information sales (not applicable as no sales occur).

D. Right to Non-Discrimination

Exercise privacy rights without discriminatory treatment.

To exercise your rights, contact us at:

6. Data Retention

Information is retained only as long as necessary for:

Service provision and mortgage professional connections
Legal and regulatory compliance
Dispute resolution and agreement enforcement

Marketing data is retained for up to 2 years or until consent is withdrawn. Transactional data is retained for a minimum of 5 years per applicable laws. Data is securely deleted or anonymized after retention periods expire.

7. Data Security

Security measures include:

Encryption: SSL technology for data transmission
Access Controls: Limited access to authorized personnel
Secure Servers: Firewall and technical protections
Ongoing Monitoring: Regular vulnerability assessments

No method of internet transmission is entirely secure; absolute security cannot be guaranteed.

8. Children's Privacy

The site is not intended for children under 13. No information from children under 13 is knowingly collected. Such information will be deleted if discovered.

9. Do Not Track

The site does not currently respond to “Do Not Track” browser signals.

10. Changes to This Privacy Policy

Updates occur periodically. The “Last Updated” date at the top of this page reflects recent changes. Users should review the policy regularly.

11. Contact Us

For questions or concerns regarding this Privacy Policy:

Email: info@ushomeportal.com
Phone: (866) 790-4488

12. Accessibility

US Home Portal strives to make this policy accessible to all individuals, including those with disabilities. Contact info@ushomeportal.com for assistance.